Don Imus Is Decidedly Cute And Catchy - 1266 Words

The jingle is decidedly cute and catchy, both annoying and familiar. You know the tune: one-eight seven seven kars 4 kids. Don Imus was caught ranting about it in 2010 as it played during a commercial break on his radio show. Radio duo Opie and Anthony echoed the sentiment, saying that â€Å"the commercial goes right into your very soul.† The opening segment to a December 2014 Saturday Night Live segment parodying the United States Military torture report joked the earworm was created by the same psychologists who developed the torture techniques and wondered whether the charity helps the kids or the cars. The jingle belongs to a national charitable organization that has a presence in every state, as well as countless billboards, Internet advertisements, and a recently released television commercial (click if you dare) that puts adorable faces to the sweet voices behind the ditty: four goofy-looking kids clad in ’80s-band style clothes, lip-syncing and rocking out on signature-pink guitars. Besides its impeccable branding, the charity blitzes listeners with exciting phrases like â€Å"maximum tax deduction,† â€Å"free vacation voucher,† and the catchy phrase: â€Å"donate your car today.† But the ads conveniently leave out how it all works or where the money goes. And while the SNL clip was a joke, it also raises an obvious question: How exactly do cars go to help kids—and which kids? With rare exceptions, like after Hurricane Sandy, the organization does not issue statements about its